Target at 9:30 a.m.

I stopped by the local Super Target around 9:30 this morning, to pick up a couple of things. The place was crowded wall-to-wall with moms and young children. Every aisle in the grocery section had at least two moms shopping. I picked up some milk and bread for home, and then I walked to the opposite side of the store to look at the toys; moms and babies from one end to the other.

I saw one man, and he, too, had a young child with him. I think I might have been the only customer in the store without a kid along.

Not only was the place full of women, but it was like a social gathering for some. I saw several pairs talking, with their carts parked next to each other, while their children munched on Goldfish.

The situation is probably good for the store, as they were doing a brisk business. It looked like the week before Christmas in there. You just don’t normally think of 9:30 a.m. on a Tuesday to be a big shopping time, but for a very specific demographic, it apparently is.

Bullgrit
bullgrit@totalbullgrit.com