Expanding the Brand

My mom and step-dad have owned a small restaurant for over 12 years. The original owner died in 1995, and his wife and daughters were not interested in keeping the business. So they sold it to my folks.

Since my step-dad died back in August, my mom has been keeping the business going on her own. Things have gotten complicated in the past few months. My brother, who’s been living in another state, has decided to come home and help her out, directly. He is unmarried, with no children, so he has the flexibility to pull up his stakes and go home for an indefinite period of time. I will be helping out, too, but with my ties to my current location, my help will be only indirect. He’ll be helping with his hands in the business, and I’ll be helping mostly with just ideas.

I went with my mom to a business attorney the other day, to get the restaurant name and logo trademarked (actually: wordmarked and servicemarked). She wants, (and my brother wants, and I support), to expand the business brand. The restaurant, though small, is a strong brand in my home town, and we all think we can leverage that brand recognition into something more.

This experience is going to be fun. I’m looking forward to seeing what we can do.

Bullgrit
bullgrit@totalbullgrit.com